Once you’re convinced about this type of marketing option, the next step now is to find a partner company. There are numerous companies offering this type of service. In order to narrow down your search, you can take note of the following criteria when selecting. Most cross promotion networks have similar guidelines and you will become more familiar with them as soon as you choose which company to partner with. But to give you an idea on how it works, it starts with downloading the needed to implement cross advertising. Next, create a text, banner, or interstitial ad based on what’s accepted by the network. Then link the ad with your app in order to run other ads and for your own ad to be published within the affiliated network of app developers and publishers.