Distributing leaflets is one of the best marketing methods available for your business to consider. However, you will not be able to run a leaflet distribution campaign on your own and secure positive results. This is where you should get the support of a reputed leaflet distribution company. Their job is to distribute leaflets and they have a clear understanding on how to come up with an appropriate strategy to get the most out of leaflet distribution campaigns.
Once you handover a leaflet distribution campaign to a leaflet distribution company, you should also have a clear understanding on how your leaflets will be delivered. Otherwise, you will not be in a position to determine whether your marketing campaign delivered positive results to you or not. That’s why we thought of sharing some useful tips, which you can keep in your mind to make sure that your leaflets are delivered to potential customers.
The leaflet distribution companies usually use GPS tracking to track the effectiveness of leaflet distribution campaigns. These reports will be shared with you. Then you can go through the report and make sure that all your leaflets are properly distributed to the potential customers of your business.
Instead of just sending GPS coordinates, make sure that your leaflet delivery company is using time-stamped GPS tracking. Then you will be able to clearly visualize how the entire leaflet distribution campaign has been conducted. In other words, you can also make sure that the delivery is completed in a timely manner. Along with that, you can confirm whether the leaflet distribution campaign has been able to meet the hourly leaflet distribution goal that was assigned.
It is also possible for you to use photo verification to determine the success of leaflet distribution campaigns. While delivering the leaflets, the distributors will take photos. They will not take photos of each and every individual delivery. However, the will send some random photos to showcase how the leaflets have been delivered.
When you take a look at these photos, you can visualize and confirm the fact that all your leaflets are properly distributed. Hence, you don’t need to worry about anything.
Analyzing your landing pages
If you have included a URL to one of your landing pages in the leaflet, you can expect to receive traffic coming on your way. Hence, you will be able to track the unique visits that are coming on your way as an indication to measure the success of the leaflet distribution campaign. You can take a look at the total number of leaflets that you distributed in a day and compare that with the total number of unique visits that you go to the landing page. This will help you to understand the conversion rates of your leaflet distribution campaign.
There are numerous tools available for you to use for this tracking. Make sure that you keep yourself equipped with those tools before you start your leaflet distribution campaign. Then you will be able to track the success of your leaflet distribution campaign from the moment you start delivering them.
Tips to ensure the success of a leaflet distribution campaign
While your leaflet distribution company is working hard to distribute your leaflets, you will have a responsibility on your side as well. That is to provide guidance to the leaflet distribution company accordingly to get most of your leaflets distributed. Here are some useful tips that you can keep in your mind to ensure getting positive results with it.
Target the audience
You will have to provide a direction about the target audience to the leaflet distribution company. Hence, you must have a clear understanding on how to locate the ideal target audience for the leaflet distribution campaign. You can do a background study and see who will be interested in purchasing the products or services that you offer. Then you should distribute the leaflets only among them. Otherwise, you will just be spending your time and effort in vain with the leaflet distribution campaign, which cannot deliver positive results on your way.
Make your leaflets easy to read
If your leaflets are not easy to read, you cannot expect people to take actions based on that. Due to the same reason, it is important to pay a lot of attention towards the designs of the leaflets that you are promoting through your leaflet distribution campaign. It is better to have a proper structure in the leaflet, so that people can quickly skim through it. Then they will be able to quickly figure out what is offered with the leaflet. On the other hand, it is possible for the people to take actions quickly.
To make the life further easy for people who receive your leaflets, you can think about including a QR code to your landing page. Then people who scan on the QR code can directly approach your landing page.
Deliver something real and exciting
When you don’t provide an exciting offer through a leaflet, you cannot expect people to act on it and send positive results on your way. Therefore, it is important for you to deliver a great offer to the people, which will tempt them to go ahead and act on your campaign. Always make sure that your offer is exciting and it adds value to the people who are getting the leaflet. Then you can expect to receive high conversion rates out of your leaflet distribution campaign as well.
Now you are aware of three of the most prominent methods available out there to track the success of your leaflet distribution campaign. You can use these to see whether your leaflets are being distributed effectively or not. Based on that, you can take a decision to proceed with future leaflet distribution campaigns to benefit your business or not.